Coding of the Thesis Access only possible after consultation of the author Confidential: Access not possible
Type of work (e.g. Bachelor Thesis)
Title of the work
First Name Last Name Author
Lucerne University of Applied Sciences and Arts - School of Engineering and Architecture Bachelor in Business Engineering | Innovation
Horw, Lucerne University of Applied Sciences and Arts – E&A
[Wählen Sie das Datum aus]
Type of work (e.g. Bachelor Thesis)
Title of the work
First Name Last Name Author 1	First Name Last Name Author 1
Address	Address
Telephone Number	Telephone Number
Email address	Email address
Supervising Lecturer: First Name Last Name, (Academic Title)
Email address
Expert: First Name Last Name, (Academic Title)

Lucerne University of Applied Sciences and Arts - School of Engineering and Architecture Bachelor in Business Engineering | Innovation
Horw, Lucerne University of Applied Sciences and Arts – E&A
[Wählen Sie das Datum aus]

Declaration of authorship

„I hereby declare that I have written this thesis by myself without any help from others and without the use of documents and aids other than those indicated. All text excerpts used, quotations and contents of other authors are explicitly denoted as such. "

Horw, 06.03.2012

(personal signature)

First and last name of author 1

(personal signature)

First and last name of author 2

Management Summary

(maximum 2000 characters)

„In the management summary, the research problem, the relevant methodological steps, results and conclusions of the thesis are summarized on a maximum of three pages. The following question words give indications for the management summary: What? How? Why? What for? The action orientation (what needs to be done, managed) should build the focus. […]

The central question of the thesis is presented in the management summary. It should include results and recommendations for actions so that a hurried reader can find the most important statements of the text in a short form.

The management summary is not a personal comment. Formulations such as „We believe…“, „I am of the opinion that…“, etc. have to be placed in the preface only. The management summary is not an account of experiences about the examination of the topic“ (Ineichen, Wissenschaftliche Arbeiten konstruieren und gliedern (Eulenskript), 2010, p. 10).

The management summery should be a brief, comprehensive summary of your work. It is intended to allow readers to survey the contents of your article quickly. You should ensure that the first paragraph contains a statement of the topic of the dissertation and its significance, as well as an indication of the major outcome of your research. Abstracts are often placed on databases and the first paragraph may be all the user of such a database reads. Many database users will be reluctant to scroll down and read the whole of your abstract if their attention is not caught by the first paragraph.

Please note that an abstract/management summary is NOT the same as an introduction (Millar, Writing Dissertations: A Guide, 2012, p. 7).

Zusammenfassung

(German version of the Management Summary, maximum 2000 characters)

„In the management summary, the research problem, the relevant methodological steps, results and conclusions of the thesis are summarized on a maximum of three pages. The following question words give indications for the management summary: What? How? Why? What for? The action orientation (what needs to be done, managed) should build the focus. […]

The central question of the thesis is presented in the management summary. It should include results and recommendations for actions so that a hurried reader can find the most important statements of the text in a short form.

The management summary is not a personal comment. Formulations such as „We believe…“, „I am of the opinion that…“, etc. have to be placed in the preface only. The management summary is not an account of experiences about the examination of the topic“ (Ineichen, 2010, p. 10).

The management summery should be a brief, comprehensive summary of your work. It is intended to allow readers to survey the contents of your article quickly. You should ensure that the first paragraph contains a statement of the topic of the dissertation and its significance, as well as an indication of the major outcome of your research. Abstracts are often placed on databases and the first paragraph may be all the user of such a database reads. Many database users will be reluctant to scroll down and read the whole of your abstract if their attention is not caught by the first paragraph.

Please note that an abstract/management summary is NOT the same as an introduction (Millar, Writing Dissertations: A Guide, 2012, p. 7).

Document history

Version	Date	Author	Change
01	06.03.2012	S. Schweizer	First draft
02	06.03.2012	Ch. Imboden	Update outline, implementation of feedback from the first review round.
03	20.03.2012	S. Schweizer	Implementation of feedback from the 2nd review round: Declaration of Authorship (p2) applies in general, not only for the BT Sentence of the first 2 pages left-aligned Chap. 1.1 Situation analysis Starting situation Content proposals for individual chap. copied from “Eulenskript”
04	20.03.2012	Ch. Imboden	Update references and quotations
05	21.03.2012	S. Schweizer	Translation into English
06	21.03.2012	Ch. Imboden	English checks
07	26.03.2012	Ch. Imboden	‚Lucerne University of Applied Sciences and Arts - School of Engineering and Architecture’ instead of ‘Lucerne University of Applied Sciences and Arts – Engineering & Architecture’ ‘Title of the Thesis’ instead of ‘Subtitle of the Thesis (Complete)’ Management summary: shortened text Misc. wording corrections Preface: shortened text List of abbreviations: title changed to ‘List of abbreviations and acronyms’; added text ‘Abbreviations and acronyms can be used freely once the full form or proper name has been established.’
08	10.10.2012	S. Schweizer	Title page and cover page adjusted to the guidelines
09	15.12.2012	S. Schweizer	File converted into Word 97-2003 master copy Codes of confidentiality on title page
10	16.01.2013	S. Schweizer	Adjustments to the document according to Millar, G. (2012), Writing Dissertations: A Guide.
11	22.1.2013	Ch. Imboden	Renaming chapter. 5: Analysis Implementation Delete chapt. 1.5 Interim conclusion
12	29.1.2013	S. Schweizer	Chapter 2 / 3: “optional” removed Added description text to chapter 2
13	11.9.2014	Ch. Imboden	Update TOC

Preface

(optional)

„Personal experiences with or thoughts about the thesis or thesis process can be written in the preface. For example:

- Thoughts about encountering the subject of investigation (topic, people, etc.)

- Personal experiences with the subject of investigation

- Generalization: classification of the subject into a wider context

[…]

- Acknowledgements” (Ineichen, 2010, p. 10).

This is an optional part of a dissertation which should not include the scientific or academic discussion of the topic. This is rather the place to include personal comments. These may be, for example, on:

• your choice of subject

• the place of your subject in your field of study

• your experiences during the process of producing your work

• the thanks you wish to express to those who have helped you (Millar, 2012, p. 7f.)

Table of contents

List of figures	10

List of tables	11

List of abbreviations and acronyms	12

1	Introduction	13

1.1	Starting situation	13

1.2	Research problem	13

1.3	Research objective	13

1.4	Structure of the thesis	13

2	Methodology	14

2.1	Methodology 3.1	14

2.2	Methodology 3.2	14

2.3	Interim conclusion	14

3	Foundations	15

3.1	Foundations 2.1	15

3.2	Foundations 2.2	15

3.3	Interim conclusion	15

4	Implementation	16

4.1	Implementation 5.1	16

4.2	Implementation 5.2	16

4.3	Interim conclusion	17

5	Results	18

5.1	Results 6.1	18

5.2	Results 6.2	18

5.3	Interim conclusion	18

6	Discussion	19

6.1	Discussion 7.1	19

6.2	Discussion 7.2	19

6.3	Interim conclusion	19

7	Final considerations and outlook	20

7.1	Summary of the results	20

7.2	Recommendations for the company	20

7.3	Future need for research	20

Bibliography	21

Appendix	22

List of figures

(optional)

Figure 1: TextTextText.	16

Figure 2: TextTextText	17

List of tables

(optional)

Table 1: TextTextText	16

List of abbreviations and acronyms

Abbreviations and acronyms can be used freely once the full form or proper name has been established.

HSLU	Hochschule Luzern
Lucerne UASA	Lucerne University of Applied Sciences and Arts

Introduction

Starting situation

Research problem

Research objective

Structure of the thesis

Methodology

„In this section, the research approach and the underlying methodology (qualitative, quantitative methods) are described. If different research approaches are possible, the choice should be justified.

This chapter shall, for example, include considerations about the necessity of a survey, the creation of a questionnaire as well as the choice of the sample.” (Ineichen, 2010, p. 12).

If your study involves a piece of interview-based or qualitative research, you should explain the questions you put, the selection of your sample of interview partners, and the analytical methods you intend to use. If, on the other hand, you are doing a quantitative survey, you should describe the survey instrument you used (e.g. the questionnaire), the size of the sample taken and the statistical methods you intend to apply.

With any method you describe you should include a brief discussion of its advantages and drawbacks. It is vital that your dissertation does not make claims or reach conclusions which go beyond what your methods and especially your sample warrant (Miller, 2012, p. 9).

Methodology 3.1

(title needs to be adjusted)

Methodology 3.2

(title needs to be adjusted)

Interim conclusion

Foundations

„The foundations chapter informs about the current state of knowledge on which the thesis is based. Definitions, models and references to other scientific work and research results are part of this chapter“ (Ineichen, 2010, p. 12).

The chapter Foundations is based on a detailed literature research. It has to be taken into account that in general, publications from scientific journals have a higher credibility than other sources.

Your literature review should not be exhaustive, but rather authoritative. In other words, you should review the most important relevant work of others, the so-called core texts, and show that you have made use of the most pertinent desk-based sources. If you are reviewing the work of others, concentrate on their findings and conclusions, and any interesting methodological comparisons between their approach and yours. If you are detailing desk-based sources, then show in what way they are useful and make any necessary comments on their limitations (Millar, 2012, p. 8f.).

Foundations 2.1

(title needs to be adjusted)

Foundations 2.2

(title needs to be adjusted)

Interim conclusion

Implementation

(Title can be adjusted. Example: Analysis)

„Here the analytical and conceptual investigation of the research questions is described. Depending on the topic, the length and grade of differentiation may vary” (Ineichen, 2010, p. 12).

Implementation 5.1

(optional; title needs to be adjusted)

Sample table and reference:

Group 1	Group 2	Group 3

Table 1: TextTextText

Implementation 5.2

(optional; title needs to be adjusted)

Sample figures:

Figure 1: TextTextText.

Figure 2: TextTextText

Interim conclusion

Results

(optional)

„In this chapter the results of the thesis are presented. It can be helpful to visualize the results with tables, diagrams, etc. Papers with practical orientation may also present and comment on measures to take and alternatives to be considered“ (Ineichen, 2010, p. 12).

In this section you should give the results of your research in such a way that they are clear and easily grasped overall by the reader. Tables, charts and other diagrammatic figures may help in achieving this. These should always be referred to and commented on in the text. Generally your results should be given in sufficient detail to support your conclusions (Millar, 2012, p. 9).

Results 6.1

(optional; title needs to be adjusted)

Results 6.2

(optional; title needs to be adjusted)

Interim conclusion

Discussion

(optional)

Discussion 7.1

(optional; title needs to be adjusted)

Discussion 7.2

(optional; title needs to be adjusted)

Interim conclusion

Final considerations and outlook

Summary of the results

Recommendations for the company

Future need for research

Bibliography

Backhaus, K. (2003). Industriegütermarketing (7. ed.). München: Verlag Vahlen.

Ineichen, M. (2010). Wissenschaftliche Arbeiten konstruieren und gliedern (Eulenskript). Luzern: Hochschule Luzern Wirtschaft.

Appendix

„The appendix shall contain all supplementary tables and references significant for the comprehensibility and foundation of the thesis. For example, when surveys are part of the thesis, the detailed tables from survey results or a questionnaire with summarized results would be included here.

The main text shall, at the appropriate places, contain references to the appendix“ (Ineichen, 2010, p. 17).